Sunday Swim is a distinctive luxury swimwear brand that encourages confidence and beauty that both LOOKS and FEELS good.

What started out as a conversation between our founder Jordan Bates and a good friend of hers by the pool in the Spring of 2024, turned into a fast and furious passion project of hers for the past year.

A Cape Cod native turned local Nashvillian, Jordan can’t turn down the opportunity to dream, hustle, and create.

In her own words, “One day I was sitting by my pool with some hometown friends that were visiting from Cape Cod. One of my friends complimented my bikini and I was like, ‘Thank you. I love unique swimwear– I’d love to have my own brand one day.’

And GULP. The seed was planted. I knew the second those words left my lips, first thing Monday morning I’d be sourcing swimwear, deciding on branding, fonts, logos, colors, designs.

And sure enough, I was.”

Truth be told, swimwear has always been a part of Jordan’s life. Growing up by the ocean, she developed a love and obsession with swimwear at a young age- Carefully selecting which swimsuits she’d wear on the boat, to the beach, and by the pool.

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“Sunday Swim.”

Doesn't it just kind of just roll off of the tongue?

Besides being fun and sassy to say, Sunday Swim’s got a soul to her.

When we think of Sunday’s, we think of coffee in bed, a slow morning with the sunshine pouring in from the window. Around here, Sunday’s have a restful, graceful, kind of peace to them.

We really wanted to channel that effortless, sexy, beauty of a slow Sunday morning into Sunday Swim.

Cruising down Bass River, heading back to the dock on her family’s boat on a sunny Summer Sunday afternoon, was a source of inspiration for the name and feel of Sunday Swim for Jordan.

Her skin would be a particular shade of peachy brown sunkissed; her hair salty; her mind would be peaceful and content; the sun would effortlessly diminish beneath the horizon; and all was well with the world.

Jordan hopes to inspire a certain peace, confidence, elegance, and beauty that we find in Sunday’s in Sunday Swim.

Come along. Let’s ride this wave together.